Ajaita shah biography of christopher
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Frontier Markets: Building an army of rural women influencers
Frontier Markets is not only changing the way villages buy products and services, it’s also changing the way business is done across the hinterland by building a sales force of women armed with smartphones and rich consumer insight.
The company, which only sold solar energy products such as torches, lanterns, cook stoves, home-lighting systems like fans and mobile chargers run by solar power for the first seven years, has widened its portfolio by adding more products and categories over the last three years.
Ajaita shah biography of christopher
The diversification has helped Shah grow the business. Gross revenue has nearly trebled from Rs 5.5 crore in FY15 to Rs 16.3 crore in FY21, and gross merchandise value during the same period has touched Rs 94 crore. In terms of the variety of products sold, the data gives an insight into the buying pattern of a rural customer.
Frontier Markets has sold over 15,000 smartphones, 2 lakh consumer durable appliances f