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As announced in September, Santander will become the official retail banking partner of F1 in 2025. Additionally, as a complement, it will be an official partner of Williams Racing team starting in 2025.
Madrid, 9 December 2024.
Santander announced today a new sponsorship with the Formula 1 team Williams Racing.
The bank will become an official partner of the team starting from the 2025 season.
Santander dagar biography of williams
This multi-year agreement will complement the overall F1 sponsorship, as Santander will also become the official retail banking partner of F1 in 2025.
This sponsorship will allow Santander to connect with customers offering exclusive experiences, with access to the paddock and drivers’ events.
Williams Racing also offers Banco Santander a global platform to increase its brand visibility, especially in the US, where there are three F1 races, and the team will showcase the Openbank brand. Santander recently launched Openbank in the US market.
The collaboration includes the presence of the